You can’t have failed to notice the increasing number of wrapped cars on our roads these days. While at first you may have thought of them as a weird gimmick. Now, the chances are you or someone you know has snapped a photo of the car stuck in front of them because they need the service its company provides.
It’s an advert that you can’t switch off
Car wraps are just about the most effective form of advertising there is. In the US, it’s estimated that a million car wrap impressions (an impression is a single, unique viewing) cost around $44! This means that even a micro-business can afford a highly effective, penetrating ad campaign.
The best thing about car wraps is the fact that you can’t turn them off. You don’t even really need to, because they don’t feature an annoying jingle or a grinning has-been celebrity; they’re just there. In front of you, in the traffic jam, bearing all the necessary details to make a conversion without the begging and capering. If you’re interested, you snap a photo of the name and phone number. Then, call in your own good time. You don’t even have to grab a pen and piece of paper (which invariably gets lost…); you just click the shutter and you’ve got it in the cloud!
It’s a minimal outlay for maximum results
To mount a successful radio, TV or even online advertising campaign you need to pay monthly for as long as you’re in business. OK, you’ll get some good returns, but the cost can mount up month after month, year after year. With a car wrap, you’re broadcasting your business all over the city. People see you day after day, month after month, year after year, for the cost of a single wrap, which can be as low as $550.
You have a captive audience
Just think about how long people spend on their daily commute – a couple of hours or so, right? If your car is there with them or is zipping past them while they’re at the bus stop, then that’s an impression. You’re reaching people who maybe don’t listen to the local radio or read local newspapers but who can’t escape the roads if they want to get to work.
Depending on the size of your town or city and the distances you travel every day, you could be seen by up to 80,000 people. Plus, it seems that fleet advertising is much better for promoting brand recognition.
Get your wrap right and you’ll be reaping the rewards for a long time.